Reputation Advocate News

Reputation Advocate Partners with Better Business Bureau to Provide Assistance to Members

Franklin, Tennessee – 29 September, 2009 – In an effort to assist fellow members in the Better Business Bureau, Reputation Advocate has begun a dialogue with the regional chapter in Middle Tennessee. Online slander and unseen attacks on middle Tennessee businesses are on the rise, and Reputation Advocate is speaking with the business community daily as company owners struggle to get their heads around the rules of this new game. A recent frontpage story featuring Reputation Advocate in the Nashville Business Journal points out that “businesses often face shady tactics in cyberspace.”

Reputation Advocate has partnered with the Better Business Bureau of Middle Tennessee to make a helpful brochure about online reputation management available to its more than six thousand members. Steven Wyer also plans to spend time in each of the six regional offices dialoguing with staff and members about Reputation Advocate’s online reputation management services. The brochure will be widely distributed through the Better Business Bureau and may also be requested by contacting Reputation Advocate at 888-229-0746.

The helpful brochure covers the basic concepts of online reputation management in easy-to-understand language. It explains that in today’s world, trust has been redefined. Search engines have become reputation engines. That’s because when a search engine delivers results, the viewer usually accepts the content of those results without any further research. 

Aggressively posting a broad range of content is the first step to controlling a business' reputation. Creating positive content counteracts negative search results that are displayed about the company. “Our hope is that by giving business owners quick basic action steps that can be taken immediately, we will help BBB members take control of their online reputation before they are damaged,” says Wyer. Reputation Advocate offers a comprehensive set of tools to build a solid defense against online slander. The firm accesses over three hundred social sites, blogs, forums and industry-specific websites along with proprietary sites and content to build a “web” of online connections for clients.

With the accelerated migration of business to web-based applications and advertising, no company can afford to be unaware of what is being presented online to the public about their company. No one is immune. Doctors, dentists, lawyers, bankers, hospitals, schools and colleges and even teachers can be attacked with just a few keystrokes, not to mention the millions of negative postings about individuals. One thing is certain, Reputation Advocate is answering the needs of many middle Tennessee businesses and the material distributed by the Better Business Bureau will not only assist those in need today, but also those who may be in need at any moment in the future.

Reputation Advocate Inc. has been a BBB Accredited business since July 2009. This means it supports BBB's services to the public and meets the BBB Accreditation standards. Reputation Advocate is rated A by the Better Business Bureau of Middle Tennessee. Steven Wyer is the Managing Director of Reputation Advocate, a firm providing comprehensive online solutions to individuals, businesses and institutions. For further information the company can be reached at 888-229-0746. Prospective clients may also visit for more detailed information about the online reputation recovery services of Reputation Advocate.

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